Record entries made by the Casablanca Wholesale Fruit and Vegetable Market in 2021 despite the pandemic
Casablanca, January 13, 2022… The Casablanca Wholesale Fruit and Vegetable Market achieved record entries in terms of tonnage in 2021 with production of 1,500,000 tons.
The Casablanca Wholesale Fruit and Vegetable Market, municipal economic establishment, is a strategic player in the distribution of fruits and vegetables in Casablanca and attracts about 50% of the volume of goods passing through the wholesale markets in Morocco.
In terms of revenue in 2021, the market exceeded the 150 million dirham mark, i.e. the second best performance since its opening in 1986, and this, despite the pandemic which significantly affected demand from key sectors of the activity, in particular the hotel and catering sectors.
This feat is explained by the great resilience of this municipal equipment during the health crisis. The Casablanca Wholesale Fruit and Vegetable Market, whose management has been entrusted to the local development corporation Casablanca Prestations since 2015, has been able to adapt to this market reality in the midst of a pandemic in order to ensure a normal and regular supply of fruits and vegetables.
In this regard, we salute the efforts made by the various stakeholders during the lockdown to mobilize the extraordinary dynamics necessary to maintain activity.
Despite the pandemic, Casablanca Prestations continues the roll-out of its vast development project aimed at providing services which represent Casablanca. In addition, the market infrastructure upgrade program was completed in 2021 with the completion of the second phase relating to the repair of the market’s streets, which now span 130,000m2.
About Casa Prestations
Casablanca Prestations is a local development corporation, created in December 2014, on the initiative of the local authorities of Casablanca. It is in charge of the development, management, support, monitoring and evaluation of local public service provision, within the framework of the projects entrusted to it. Organized into Business Units, Casablanca Prestations manages and oversees, in particular, the Casablanca Slaughter and Meat Processing Plant, the Wholesale Fruit and Vegetable Market as well as the digital transformation of the metropolis and the Municipal Administrative Police.
The Wholesale Fruit and Vegetable Market in Figures
- Area: 26 Hectares
- 600 to 1000 trucks per day
- 30 to 60 thousand visitors per day
- 2nd highest source of revenue for the municipality of Casablanca
- 5,000 active users